Sunrise 2027: what it asks of brands and retailers
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GS1 US describes Sunrise 2027 as a retail initiative for moving from 1D UPC barcodes to 2D barcodes, so that point-of-sale systems can read the new codes and brands can share more information.
What it does not require
You do not need everything finished by 2027. In the words of GS1 US, “it is not necessary to implement all the capabilities of 2D by that date”.
Your retailers may set their own timetable, so ask them directly.
First steps, according to GS1 US
| Stage | Brands | Retailers |
|---|---|---|
| Crawl | Add 2D barcodes to existing packaging. Update existing QR codes to GS1 Digital Link and include the GTIN. | Install scanners that can read 2D barcodes and extract the GTIN at the till. |
| Walk | Add more data to the 2D barcodes, such as variants and production or expiry dates. | Start adding 2D barcodes to private brands. |
| Run | Use the codes to engage consumers more. | Improve internal processes such as safety, traceability and inventory. |
Your QR code may not scan at the till yet
GS1 draws a line between the two kinds of code most packaging carries today. Traditional barcodes are typically scanned by companies for supply chain data. Traditional QR codes are typically scanned by consumers to reach a web page.
GS1 US publishes guidance on upgrading a traditional QR code so it also scans at checkout, by adding the same GTIN that is in the product’s EAN or UPC.
See also barcode types and what a GTIN is.